Coldwell Banker Traditions Managing Broker, Yvonne Roberts, came across this article on home staging that she wanted to share. Enjoy!
An excerpt from the November, 2014 edition of the Accredited Home Staging Newsletter
There are many important variables when sellers are preparing to market their home such as timing, pricing, competition, location, and market strategy. Although, one of the most important things that sellers often overlook is staging their homes to sell prior to photos and showings.
In a slow market when little inventory is moving, staging helps sell a home faster. In a seller’s market, staging helps obtain top dollar. A recent study of the Real Estate Staging Association showed that of 174 homes sitting idly on the market for 156 days, the sellers of the homes hired professional stagers and those same homes then sold in approximate 42 days. Most Realtors agree that staging speeds up the selling process, creates a better first impression with buyers and helps obtain a better price.
Home staging is all about helping potential buyers visualize your home as their home. De-cluttering and cleaning the home are crucial first steps in the home-staging process
What does depersonalization actually mean? In setting the stage to get a home ready for sale, depersonalization is best explained as eliminating personal tastes or neutralizing the space while still trying to make it feel warm and inviting.
Most people are emotionally attached to their home, making them an extension of their style and personality. While living in a home, the homeowner often chooses all decorating such as colors, accents and finishes that they enjoy. This can be seen in everything from the blue accent wall in the family room to the railings on the porch. While these choices make the home unique, they make it specific to the owner, which can be distracting to potential buyers. This is the purpose of depersonalization: allowing buyers to picture themselves making their new home out of your home for sale.
First Steps to Depersonalization
The process of depersonalization should begin as soon as the homeowner decides to sell.
Wall Coverings – If the home has wall treatments such as upholstery, wallpaper or stencils that have not been updated within the last five to seven years, it is advisable that they be removed or replaced. Buyers may have a particularly difficult time seeing beyond wallpaper designs and patterns that are decades old.
Wall Decor – Putting personal effects like sports memorabilia, autographed musical equipment and family photos into storage is recommended as these items serve as distractions for potential buyers. Clocks, mirrors and pieces of art should be evaluated to determine if they present the proper neutrality for the home.
Color Palate – Using a neutral color palate can help present a “blank canvas” to the buyer. Being aware of the underlying tones for the colors that are chosen can help bring out the character of the room without imposing the current owner’s personality. For example, if shades of beige with gold or tan undertones are chosen, utilize those colors for accents where appropriate.
Collections – Neutrality shouldn’t just apply to color palate; it should also be applicable to the subject matter of the collections around the home. Neutral books or magazines about architecture or food may be appropriate for display. Working with the home sellers by helping them understand a buyer’s view is important.