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Williamsburg, VA retail hubs for the best shopping experience

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The city of Williamsburg, Virginia, is a beautiful and historical place with many things to do for both residents and visitors. People come not only to visit the living history museums or to study at the College of William and Mary, but for some of the most exciting shopping on the East Coast.

The city has several retail districts filled with fashionable boutiques, quaint shops, and more than 100 discount outlets. If you are looking for artisanal gifts, antiques, souvenirs, or good deals, you can’t go wrong in Williamsburg.

From main streets to entertainment complexes to one-stop destinations, Williamsburg has something to offer every type of shopper. Explore any of these Williamsburg, VA retail hubs for fabulous finds.

Merchants Square

Dating back to the 1920s, Merchants Square is one of the earliest planned shopping districts in the United States. Walking around this outdoor shopping village is a charming and pleasant experience, with 18th-century-style architecture, pedestrianized cobblestone streets, and more than 40 unique shops. Some of the finest stores in the area, like Campus Shop, Everything Williamsburg, and Williamsburg Craft House, can only be found here. Don’t forget to stop at the local cheese, candy, and peanut shops, to stock up on treats.

Merchants Square is adjacent to Colonial Williamsburg’s historic area at 134 North Henry Street. Opening hours vary per store. For details, call (757) 220-7751 or visit

New Town

In New Town, you’ll find the best collection of restaurants as well as shops and recreational facilities. Walk along Main Street and visit the many shops, from national chains to local stores. Make a rest stop at Opus 9 Steakhouse, one of the best in Williamsburg.

New Town is adjacent to the College of William and Mary at Monticello Avenue and Ironbound Road. The shops are open seven days a week. For details, visit

Williamsburg Pottery

Williamsburg Pottery has been a local landmark for 80 years. It began in the 1930s as a small pottery studio, where Jimmy Maloney worked with clay from nearby James River. Today, the bazaar-like marketplace offers intriguing merchandise for the home and garden at affordable prices. Shoppers can browse a plethora of essential household items, including glassware, porcelain, kitchen utensils, gourmet food and wine, décor, and Virginia souvenirs. Visitors can also find artisans producing their wares on the pottery grounds.

Williamsburg Pottery is at 6692 Richmond Road. It is open seven days a week from 10 a.m. to 6 p.m. For details, call (757) 564-3326 or visit

Williamsburg Premium Outlets

For impressive savings, visit Williamsburg Premium Outlets. All 135 stores offer discounts from 25% to 65%. Get designer fashion for a bargain from national clothing brands. The outlet mall is a haven for savvy and stylish shoppers in Greater Williamsburg.

Williamsburg Premium Outlets is within sight of US Highway 60 at 5715 Richmond Road. It is open Monday to Thursday from 11 a.m. to 7 p.m., Friday to Saturday from 10 a.m. to 8 p.m., and Sunday from 12 noon to 6 p.m. For details, call (757) 565-0702 or visit

Yankee Candle Village

Yankee Candle Village is much more than a showcase for more than 400,000 scented candles. This retail hub is a family shopping paradise with souvenirs, gourmet treats, jewelry, fashion accessories, and home décor. In this indoor shopping center, it’s Christmas all year round, and it snows every four minutes. Kids can take a look inside Santa’s workshop, go crazy at the candy store, or make candles at Wax Works. On the other hand, kids at heart can sample homemade fudge, popcorn, and ice cream.

Yankee Candle Village is at 2200 Richmond Road. It is open seven days a week from 11 a.m. to 6 p.m. For details, call (757) 258-1002 or visit

Shop til you drop in Williamsburg. The great variety of shops in the city is more than enough to satisfy your retail fix. Take the time to discover each of these shopping centers and learn what our charming city has to offer.

Are you relocating to Williamsburg, VA? Need a few ideas for weekend activities? Get in touch with our team of professionals at Coldwell Banker Traditions at 757.229.9595 or info(at)cbtraditions(dotted)com. We’ve been serving the real estate needs of our Virginia neighbors for more than 130 years.